Each day it’s becoming more important that your brand is engaging with your potential customers directly, to give them a personal experience. Taking the journey of live event sponsorship will help to connect with people one-on-one and show potential customers who you are, your companies values, and that you want to hear from them directly. Sponsoring a live event is a fun and exciting way to market your brand.

Creating a new experience and dialogue between a brand and its potential customers can be done by moving away from traditional forms of advertising. Engaging in a more effective marketing channel that is event sponsorship.

Here are 5 reasons why becoming a sponsor for a live event is a great new way to market…

1. Return on Investment (ROI)

Return on investment is very important when becoming a sponsor for a live event. If done properly this is something that can be a guarantee. If your company is being sold on a sponsor package that has ad placement, booth space, banners, live event announcements, and VIP tickets that are worth $30,000 and you pay $10,000 you are already getting an ROI of 3:1. Now if you include the other returns, your company will get new leads, clients, and sales, visibility, one-on-one time with potential clients, and a greater perception. Event sponsorship will not only give you an immediate return on investment but also a long-lasting ROI.

2. Face Time With Your Target Audience

Doing a little research and choosing the right event to fit your company, will put you directly In front of your target audience. This will allow you to connect with your audience one-on-one. Building stronger relationships with your potential customers, leaving an imprint in their memories that you are the company they want to do business with. There are a couple different ways to do this. You can research the events in your area that seem to correspond with your brand then contact an event manager to get it set up or you can get in touch with a sponsorship company to help place you, such as Touring Pro Events.

3. Brand Visibility

You will increase your brand’s visibility by being directly in front of your target audience. Having a sponsor booth, banners, ads placed on TV as a featured sponsor, social media pushes, give away prizes, radio endorsements, and announcements made at the live event will ensure you will be front and center. Showing your brand in action and having real people your customers can engage with puts your brand in the forefront of the potential customer’s mind, so when it comes time for them to make a decision, they will think of you. Working your sponsor deal, it’s important to make sure you are getting what you need and a measurable ROI by getting good placement in ads and endorsements.

4. Creating New Leads and Sales

With what follows brand visibility and face time with potential clients is the increase in the number of leads your company will get. Increase in leads will be an increase in sales. Connecting with your customers and giving them something valuable in exchange for their information will expand your lists of new contacts.

5. Perception

Creating trust and engagement with new and current clients will dramatically affect the perception they have of you. Getting your company to sponsor a live event will have people remembering a good experience with your brand. This will improve the way you are perceived by your target audience. By creating a positive experience, word of mouth travels far and fast, you will be perceived as a brand or company that people want to do business with, expanding your client base.

With a little research, you can have a fun and exciting way to advertise your brand! Getting the best ROI possible, getting face time with your target audience, increasing visibility, creating new leads and sales, and creating a positive perception are all ways live event sponsorship can be beneficial to you and your brand. If you are not sure how to get started, get in contact with Touring Pro Events and we can help you get on your way to creating a sponsorship deal that works for you!

Sarah Lemaster
Guest Blogger
https://www.linkedin.com/in/sarah-lemaster/